During Hillary Clinton's campaign, she uses the logical fallacy of Appeal to Emotion. She released a new ad appealing to Latinos. In the ad, the little girl is crying stating that she is scared that her parents are going to be deported. Clinton calls the little girl up to her side to holds her and comfort her. It seemed as though Clinton felt the little girls pain and she got emotional as well. Clinton tells the girl not to worry about anything and that she will take care of everything.
Hilary Clinton is successful at using this fallacy to attract voters who are feeling the same way as the little girl and who can see that Clinton has a heart. People who use this fallacy tend to attract more supporters, more people who agree with their opinions because people can appeal to the emotion of sadness and hope. These are the emotions that are being portrayed in this ad because we feel sad for the girl, but we gain hope that everything will be alright due to what Clinton said.
In terms of audience, this ad mostly appeals to the latino community. Deportation is a strong subject regarding the latino community. Its a situation that many latinos relate to, both in family or themselves. Deportation is a fear instilled on many latinos. The little girl represents the way many latinos feel in regards to deportation. Although, deportation is not only aimed towards lations, but with everyone who is not a citizen of the United States or do not have legal documentations. Therefore, not only is this ad aimed towards latinos because the girl is latina, but also because she is a child. Mothers, fathers, grandparents, or any family member for that matter can relate to this ad because they can also understand the amount of effort that is put into to care for a child.
Clinton winning the democratic poll for Nevada also demonstrates her success in using this ad with this fallacy.
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