One logical fallacy in particular that I often find myself
falling prey to (or using) is Appeal to Emotion. Within this fallacy, one
attempts to make or refute an argument through the use of emotion or sympathy
rather than through logic. For example, an employee might attempt to talk his
boss out of firing him because he has children at home to feed. Or a student
might try to convince their professor to give them a passing grade on an exam
they missed, because their car broke down on the way to class. We frequently
encounter it in our daily lives, but the humanitarians and Good Samaritans
within us can oftentimes blind us to the fallacy aspect of such entreaties.
Unfortunately, this particular type of logical flaw is also
quite common in politics. One such example of this is a presidential campaign
ad recently released by Republican candidate Marco Rubio:
The main focus of this ad is the state of the economy, and
the effect it will have in the years to come. Particular emphasis (to use more specific
examples) is placed upon how the children of future generations will be
burdened by debt, and how young, newly married couples will struggle within
this economy. However, rather than listing ways in which Rubio means to
improve the economy if he is elected, this ad merely attempts to
convince viewers that leaders like Hillary Clinton and President Barack Obama
are to blame, and should therefore not be given the support of voters.
Let me restate that: no
reference whatsoever is made to how Rubio means to improve the economy. In
fact, the only time Rubio’s name is mentioned at all is in the approval message
at the very end of the ad. Never once is it said aloud. The soft music and
picturesque visuals act as an aid to this ad’s use of Appeal to Emotion by
portraying the people of America as downtrodden and weary. This hides the fact
that when it comes to actual content, the ad is little more than a smear
campaign.
I believe that kindness and empathy are extremely important
traits, and should be taken into consideration when making most, if not all
decisions. However, when confronted by a logical fallacy like Appeal to
Emotion, I also believe that the best course of action is to try and
temporarily remove yourself from any emotional reaction and look at the
situation from a strictly logical point of view. Should the employee be given
another chance, despite the fact that they’ve been consistently lacking in
their performance? Should the student be given a passing grade, despite the fact
that it is their responsibility to ensure they either show up to class on time
or give prior warning of their absence? Ultimately, there is no cut-and-dried
rule as to what the correct course of action is when confronted with a situation like this. But taking time to look at the circumstances through both entirely
subjective and objective viewpoints will likely help a great deal in narrowing
down the reaction that you feel best suits the situation.
This was a fun post to read; the appeal to emotion is definitely used as much as you say it is, and that Rubio video (complete with the image of a red "America" logo at the bottom--wow. What's so funny about that video is that the opening scene from the water? That's actually stock footage of a city in Canada. Seriously. So not only is this an appeal to emotion, it was a lazy attempt to do so.
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